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so for the non western EU folks this is taking place at 2pm US eastern time until 5pm eastern

the behind closed door is probably because the format of the conference is more like a big Q&A and not a big show with all the sparkles...

but anyway if it lasts 3 hours they have a lot of stuff to discuss, I'm surprise nobody actually picked up that rather than the behind closed door which way more common than a 3 hour long pre show presser event....