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I guess the point is... when looking at research... actually look at the research.

There is nothing more important in a research paper then the research methods section.

 

Edit:  Oh and one other fun telling thing about this study?


 

"Journalists often receive embargoed journal articles, and standard practice is to solicit independent assessments before the paper is published. The agreement for this paper, however, did not allow any disclosure and threatened a severe penalty for non-compliance: “A refund of the cost of the study of several million euros would be considered damages if the premature disclosure questioned the release of the study.”