There is no way MS would stop with the XBOX. It is a huge part of their public image, it was pretty much solely the XBOX that made them "cool" to the public. They are banking so much on the brand that their entire entertainment suite is named after it. They seem more interested in market share than immediate profit, with the XBO being a all in one media center it looks like they aim to control the living room and the media you consume, which is bound to bring in mass profits if it's a success.








