When apple released their console "Apple Bandai Pippin" 17 years ago they learned a good lesson. Plus making a hardware and selling it at loss or no profit doesnt match apple. Plus they are making a lot through digital and retail (I love retail version of a game) doesnt give full profit. They are happy with current business model.
For more info check this link.
http://en.wikipedia.org/wiki/Apple_Bandai_Pippin







