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Microsoft seems to be very dissatisfied with the console market as it is, that's why they're trying so hard to go for the global audience and TV watchers in general. Xbox One is a radical step they've taken towards that goal, and it's almost divorcing the Xbox brand from the core gaming audience. I think it's very likely this will be their last "gaming console". If the Xbox One "fails" to achieve that goal (bring in the casual masses), I think they will not develop a new "high end" console and will even drop the "Xbox" name.