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Soleron said:

Apple doesn't actually care though. It's not a console war. They'd rather have lower volume and retain their margins. 

A few of the major Android players are already in financial trouble from the pricing.

True, Apple will always maintain their extreme margins. But, the Android players are not in trouble... they're just all being beaten by Samsung.

The others all have YOY increases, just not as big as Samsung. Except for maybe HTC I guess, I don't think I ever really read positive financial news for them. But, that was largely to their diluted product pool. Now that they've stopped the "Droid" brand nonsense and focused on at least one high quality phone, they should turn around.

But ASUS, LG, Samsung, Google/Moto, etc are all doing very, very well.