It's definitely a matter of execution to me, since the Wii U's concept is actually quite good, especially when compared to the 3DS. The 3DS is built around its 3D effect, and while it does add to a game's visuals (at least for those whose eyes aren't irritated by 3D), it's only real gameplay contribution is helping the player judge depth in 3D platformers. I would argue its increased power over the DS has been a greater contributor to it's games.
The Wii U's concept, on the other hand, has tons of potential. Asymmetric gameplay could revolutionize local multiplayer. ZombiU was a proof of concept for dual-screen console play, with Gamepad-based inventory management and putting minigames on the controller while real-time danger lurks on the TV. Thirdly, there are those who think that being able to play on just the Gamepad is worth the $300 alone. The tablet controller is actually quite a good idea.
Its failure so far has been all about execution. The poor marketing has had a huge effect with its uncertain target audience, its infamous accessory/new console confusion, and even its relative rarity. However, the main thing holding back the Wii U despite a strong concept is the same thing that has lifted the 3DS despite a weak concept: a game library making the hardware worth owning. Nintendoland made an intriguing case for asymmetric multiplayer, but it was an unproven IP and it had its own flaws. NSMBU was a solid game from a popular franchise, but it took little advantage of the Wii U's unique hardware. It needs games that are good on their own merits but also show why they need to be on the Wii U to be the best they can be. Reviews of Pikmin 3 suggest it's such a title. Hopefully the rest of Nintendo's lineup can be likewise.
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