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Adinnieken on 24 July 2013
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BinaryDelt said:
pezus said:
Adinnieken said:

That top image was never a UI on the Xbox 360.  It looks like either an attempt at sarcasm regarding ads, or someone's design proposal.  But it never looked like that.

Yes, the Volt advertisement is clearly an Ad.  It says so.

Then you hopefully get the point:

http://www.technobuffalo.com/2012/04/25/xbox-360-to-see-tv-like-advertisements/

It's quite clear that there's a space for ads there. Ads that have nothing to do with the content of Live.

Excuse my ignorance, but have there always been ads on XBox Live?  This kind of seems like a slap in the face to people paying for the service if these appear on Gold members' pages.  I get ads/links to marketplace or PS Store items, but generic targeted ads like you'd see on the web?

There have been ads since the first update to Xbox LIVE after the release of the Xbox 360.

When Microsoft added the Marketplace blade in the orignal UI, they added advertisements.  Generally they were content related, but occasionally when a promotion was happening they may have been third-party promotions.  I think with the NXE they added true advertisements (non-content/non-promotional).  However, with the Xbox One they have said there will be no ads on the Home screen, which you can see in the original post. 

The Home screen on the Xbox One features promotional content, either based on what you play, what your friends are playing, or what is popular on Xbox LIVE.  Similar to the What's New screen on the PS4.