Soleron on 20 July 2013
By appealing to as large of an audience as possible:
- Using the broadest possible references
- Catering for short attention spans
- Production value
- Building his brand very deliberately and carefully to be seen as "one of us" even whilst getting a million views per video, and yet unique/talented/attractive enough to get a personality following
I would think that everyone subscribed to him thinks there's someone else on Youtube they value more... but exactly who varies by person, and PewDiePie is a common denominator of agreed minimal value.
