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gergroy on 19 July 2013
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theprof00 said:
gergroy said:
theprof00 said:

30$ IS quite a huge amount, I agree, but for something that doesn't take up a lot of room, they could've sold in bulk to another company instead. I'd say it's probably within a good percentage of cost, either that, or sony has stopped production on 16gbs completely. Point is, I don't see what else they could fit there. The cards are literally a quarter of an eighth of an inch thick, held in place on a piece of cardboard.


Best buy doesnt think in terms of what could replace the space, only that the item in that space isnt selling so it needs to go.  They hand out reports of how much money having that item on the shelf is costing them, it is really dumb.  

Honestly, I havent worked at best buy for years, but if the vita cards are anything like the other memory cards best buy carries, than the margin is generally around 20%.  At most, the margin is probably around $20 so best buy is probably eating at least $10 on the clearance price.  

I could see that.

I could also see a discounted price offered on larger models to offset said loss somewhat. Sony has almost confirmed that they and MS subsidize price drops.

Yeah, generally any change to the msrp is eaten by the manufacturer, not the retailer.  Clearance is different though as that is the retailer deciding not to carry the product anymore and not being able to dump it quick enough so they have to eat that cost themselves.