theprof00 said:
gergroy said:
theprof00 said:
Absolutely nothing! Vita was never hurt by card prices. It is a sour theory postulated by those who didn't understand the system. Vita needs games and a price drop. Not a cheaper memory card.
Also, at 29.99, this means that also BestBuy was taking in huge margins on those cards, not just sony.
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Not neccessarily. Clearance prices are usually below cost.
Big box retailers like best buy view the amount of space being taken up in a store as a cost. So, if a product isnt selling well, they view it as costing them money by just sitting there because they could put something else there that could sell. Retailers will then put the product on clearance at below cost to clear up the space so that they can put something else there and stop losing money.
When I worked at best buy, one of the most annoying things i had to do was look at these 'at risk' products and make sure we made an effort to sell them before they went on clearance. Unfortunately, products that were at risk didnt sell for a reason, as they were mostly stupid or very overpriced...
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30$ IS quite a huge amount, I agree, but for something that doesn't take up a lot of room, they could've sold in bulk to another company instead. I'd say it's probably within a good percentage of cost, either that, or sony has stopped production on 16gbs completely. Point is, I don't see what else they could fit there. The cards are literally a quarter of an eighth of an inch thick, held in place on a piece of cardboard.
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Best buy doesnt think in terms of what could replace the space, only that the item in that space isnt selling so it needs to go. They hand out reports of how much money having that item on the shelf is costing them, it is really dumb.
Honestly, I havent worked at best buy for years, but if the vita cards are anything like the other memory cards best buy carries, than the margin is generally around 20%. At most, the margin is probably around $20 so best buy is probably eating at least $10 on the clearance price.
