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In my city it´s the same situation
Most of the shops simply mix Wii/WiiU games, 3DS/DS games and Vita/PS3/PS2 games on the same shelves.
It´s common to find people (specially parents and grandpas) looking for specific games as gifts and always mixing things up, like, buying NSMB (DS) instead of NSMB2 (3ds) or buying a Skylanders for Wii when its son/grandchildren wants the WiiU version.
Heck! Even some online shops mix Wii and WiiU games on the same cathegory. It makes harder to find specific games.

Sometimes the retailers do not pay much attention to what they´re selling. And this is not Nintendo´s fault.