BinaryDelt on 17 July 2013
| kowenicki said: "It only costs $160 to make then why is it $250". Selling a device at a profit does not mean making a profit. Ever heard of R&D and return on investment? The whole PSVita project was initially targeted to become profitable after 3 years.... I imagine that got a whole lot longer since the sales have been far below expectations and following an early Japanese price cut. |
You stopped reading too early, from the OP:
"Often lost in the analysis of the price of goods is the cost of research and development."
I touch on that. I did not, however, know that the profitable target was 3 years, so thanks for that. I'm sure that plan included a US price cut at some point, but I'm sure they didn't anticipate these sales numbers.
That all can justify a $250 Vita, but it can't justify a $100 32 GB memory card, which I think is a lot of people's problem with the Vita. I had no problem paying $250 for my Vita--I thought, and still think, it was worth it--but I shopped around to get my 32 GB memory card for about $78, which I still thought was far too much.
