Zekkyou on 16 July 2013
Sadly it will probably work out well for them in regards to total profits for some games :/ I doubt an extra £10 in cost is going to stop the hoards of European sports fans from buying Fifa...
That said, doing this for a game like BF4 would be unbelievably stupid. It'd only work well for Fifa due to it's huge market dominance but if a gamer sees COD for $60 and BF4 for $80, they are going to go for COD, since it's still (and will likely retain for at least a couple more years) the market leader.
