AMD Volcanic Islands "Hawaii" GPU confirmed

[JEMC]

Pemalite said:

JEMC said:
With the chips being bigger they will also be more expensive.

AMD, you better have something to compete with the GTX 7xx series, otherwise...

Not always more expensive.
28nm is old and mature now, so yields would be high, hence they can get away with having larger chips and still end up being cheaper than when the 7000 series launched.

Interested to see what uArch changes they bring in as like with the 6000 series being stuck at 40nm AMD had to increase die-sizes and improve efficiency. (I.E. Move from VLIW5 to VLIW4)

Bold: that's the problem.

Yes, the process is now more mature, but AMD (and Nvidia) are currently enjoying that, and has allowed them to reduce their prices until current levels, so having a bigger chip will make it more expensive than their current ones. Sure, they will still be cheaper than the HD7xxx series at launch, but the HD9950 will cost about the same as the 7970GHz now and the 9970 even more.

And then comes the GTX770: it's faster than the GTX680 and the HD 7970 GHz and it costs a little more than this last one without having competition, meaning that they could lower its price to 7970 levels if they want and do the same with the 780 to a more (but not completely) logical price point of 500 €/$, maybe even 450.

Where does that leave AMD? That leaves AMD in a bad situation unless the 9950 is almost as fast as (probably) similarly priced 770, and the same is true for the 9970 and the 780.

That's why I said that they better have something to compete.