"With the right development and direction, a new Gears of War game could revitalize the franchise as well as giving gamers even more of a reason to purchase."
Where could this franchise possibly go after the ending in Gears 3? Since half the studio left after Gears 1-3, I feel like this is MS just trying to take advantage of an established IP. I think they should let it go though, as a hardcore Gears fan, I don't want to see this franchise get butchered.
The only possibly thing I could like is a spin-off totally focused on multiplayer (like Battlefield 2). But adding more unnecessary things to the story, which already ended and closed in the third entry, is a big mistake.