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Mr Khan said:
A lot of it has to do with lack of safe drinking water in Mexico, and their delicious, made-from-sugar-not-fucking-corn-syrup soda, that is widely available in lieu of questionable drinking water. So it's a country where a lot of people have to take in a lot of sugar just to get the hydration they need.


I'm not even sure if it's a lack of drinking water.  Coke just used to be a cultural luxuary, a sign of "making it" so to speak.

Coke is really just Mexico's biggest lifestyle brand.  It's that way in a lot of countries actually, being a sign of Americanization that also tends to localize with local bottling plants, lots of jobs and being a sign of affluence at first that is also dirt cheap.