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It isnt very likely that pokemon will ever sell 30m+ again for one game. However they still sell a ton and could very well go above 20m. Pokemon also has cards and other merchandise so it already has this stuff in. Also one of the most hardcore crowds in gaming.

I believe Pokemon is the biggest system seller in all games. Bigger than Halo, Gran Turismo, or any multiplatform game. Pokemon drive people in America, Europe, and Japan to buy handheld devices.