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Nem said:

Marketing = wich needs is your product going to fulfill to wich customer.

Advertisement = delivering the message.


Advertising is a part of marketing, but it isnt the same as Marketing.

More money spent on marketing means more R&D. More money spent on advetisements means more exposure to the product.

Now choose wich one you're really trying to adress.

 

I know this is a losing battle but i still keep trying to teach this to people. Its a common misconception.

When I look at multiple sources, they all use the word "marketing" so I would figure that's the correct word to use.

Either way, I mean advertising by your definition.

SnakeDrake said:
Any series could be bigger with better marketing really. What you should be asking is what series you'd want to see marketed better. 

Well yeah but which series do you think is kind of a wasted opportunity to be much bigger. For example, if you advertised the crap out of both The Last Of Us & LittleBigPlanet, which would sell better? I think it's obvious which game will appeal to more people.