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yeah I got that...
but I never had the impression that when you paid for XBL it was to have an ad free environment... you pay to have access to MP, cross game/party chat, video chat, apps etc.... not getting ads with a service unless you expressively pay for it to be ad free is usually the exception not the rule.... I pay for cable TV for channels I could get over the air yet I still get ads... only a few exception like HBO which cost way more offer that in their package.... once again unless you pay to get an ad free service specifically this is not a general rule most of the time....