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S.T.A.G.E. said:

The same reason PS2 gamers switched to the 360, third party games and more affordable pricing.

Not just people switching, but new gamers especially young teens that have parents buy them consoles will have parents go cheaper. I really do not see why this concept annoys so many it was often flaunted as a reason to go 360 years back. Hell, I bought my 360 because it was so cheap for a second console.