Something I saw talked about quite a bit several months ago was that neither HD-DVD nor Blu-Ray were meeting the (sales) expectations of the movie studios ... it is possible that (even with the sales increase caused by the PS3) sales are still not meeting expectations Regardless of whether their expectations were rational or not movie studios are probably putting pressure on both the HD-DVD and Blu-Ray camps to increase sales. Now, the general (HDTV owning) public's main reason not to adopt a HD format is the players are too expensive and the content is not there yet; Sony is (probably) trying to reduce the cost of entry of their stand alone Blu-Ray players in order to spur sales and reduce the flak they have been getting from the movie studios.