| Willem said: And thanks to disolitude for pointing out VAST 3.0, but that doesn't make my theory in the OP completely invalid, cause I'm sure the XBox One in combination with the Silverlight component will be able to interprete XML as well. Instead, it could prove mine and theprofo00's points that the Azure cloud is going to be deployed as an intelligent and hybrid commercials server framework. |
They can't go against the entire industry. Everyone is creating VAST compatible video tags and silvelight is dead in the water. I've not had to work with silverlight ads in over a year.
Remember, for this idea to work, Microsoft can't just offer Kinect ad optimization technology and stop there, they have to integrate it with existing video ad standards and technologies.
They have to convince Google to support Xbox One with their ad server SDK and exchange since they are a dominant player.
They have to convince Adobe to support their Xbox One solution with their Primetime ad stiching technology since all cable companies will be using that for their cable to IPTV transition.
Everyone would have to be involved for this to work...
