“Certain” AAA IP Needs 10 Million Copies to Break Even says

[Mr Khan]

ethomaz said:

Mr Khan said:
There's a very limited number of franchises that can really get there, and since he obviously isn't talking about Nintendo, about half of the possible franchises are eliminated.

The non-Nintendo 8-digit club is basically Gran Turismo, Call of Duty, Grand Theft Auto, and recently FIFA.

But he stated that is a NEW IP showed at E3.

Destiny or Titanfall, then.

Good luck to either of those, really. Both look exceptional, but can they really strike 10 million in a market mired by generational transition?