theprof00 said:
disolitude said:
theprof00 said:
disolitude said:
theprof00 said:
actually dis you solved your own argument.
xb1 tv requires a special cable box and the whole systemis tied to ip.
what u described is literally on the table, or coffee table, rather |
I know internet loves an exciting story and conspiracies, and this is a neat idea...but dude...I work for the biggest cable provider in Canada and their advertising department. If this on any table, I'd be posting about it long time ago.
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It's like you're ignoring that MS has locked up a shit ton of streaming media. Sooner or later, the xb1 WILL be its own cable tv provider, and they will control all the advertising.
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I'm sorry but that's just nonsence. Microsoft has absolutely no desires to become a cable TV provider. They do not own any content nor do they attempt to aquire relevant content. Without actual content ownership they can't become a cable company.
All they are offering with the Xbox One is IP/cable based content delivery platform which other companies can utilize to deliver their television programming.
In the advertising industry there is no talk about Kinect advertising APIs, there is no talk about dynamic video advertising insertion using Kinect, there is absolutely no talk about advertising on the Xbox One right now. Period!
Current hot topic in video advertising is VAST 3.0 ad standard which was finalized last year and major platforms like Google DFP are about to start supporting it.
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No offense, but how does working for a cable provider give you the insight on what ms is offering as a service to its hosted content providers?
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No offence taken...because of what I do. I am involved with monetization of TV shows through online IP advertising. This includes things like streaming websites, apps and on demand IP streaming. What I do on day to day basis, people I talk to and conferences I go to give me insight in to future trends in advertising. If Microsoft was planning to offer user targeting based on Kinect data in the near future, this is something that would have been mentioned somewhere in the industry.
Microsoft came in and presented some stuff to us about Windows 8 and Xbox apps and advertising earlier this year. Actually if you look back you can find my quotes on this forum dating 6 months ago of me saying Xbox 720 will offer a cable integrated streaming experience... Currently all Microsoft wants is companies making apps for Windows 8, Windows phone 8 and Xbox One/360. They are offering advertising incentives if you do make an app. They want content and apps on their platforms, not to become a content provider themselves.
