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pezus said:
Yep, I think this is indeed it. HL2 being a midweek madness deal somehow confirms it for me. Don't ask me why


That and the Killing Floor event starting.  It always starts the week of the sale.

 

Companies don't like to have their game sale RIGHT before the big one, so Valve usually does it... or a very close valve partner. 


Winter's before sale Midweek deal was Left 4 Dead if i'm not mistaken.