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mesoteto said:
i wonder if they are gearing up to get some type of hardware out...this would give them a pretty good shot at exclusive games for something

I just wrote a huge theory on that on another site. I wouldn't be surprised if their goal is to build a console. They have more than enough money, companies, franchise, and people to work on it. And EA has complained before about the "headaches of making cross-platform games" and how much they want to see a unified video game format.