Zero Hero on 26 February 2008
It is simply them not having or unable to generate new ideas. Let me re-phrase that....new ideas that will make them money. So since they won't take risks on new IPs..... they want to buy up studios with successful franchises so they can make money from them with little to no effort from EA. That is the EA way.
So what do you win if your prefered console sells more than another?
