Is Nvidia toying with AMD when it comes to GPU performance?

[JEMC]

It's undeniable that Nvidia has caught AMD off-guard, but I think this is more because of AMD than because of Nvidia.

If we look at past gens (since the HD4xxx), AMD used smaller chips than Nvidia because they were focusing mostly on gaming performance while Nvidia was pushing CUDA, which meant extra transistors that made their chips bigger, expensive and more power hungry for little extra benefit in games.

But this time it looks like it was AMD who focused too much on GPGPU performance (maybe a result of their push for APUs?) while Nvidia's new architecture was more balanced.

But I agree that AMD needs to come back with something competitive.