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The popularity gaming has been gaining over the last decade is ruining the industry as a whole.

Nothing more than shooters, flashy substance, fast faster fastest experiences is what sell the most to the ever more superficial becoming world of gamers. Creativity my ass.
The only reason there's a COD every year is because the sheep make the company a shitload of money with the same generic experience.
Instead of striving for a name, get a buzz from the crowd because you've made something new, they know very well what will sell to the public.
So, 'hardcore' gamers, please stop buying COD, HALO, FIFA, UNCHARTED, INFAMOUS and all the other safe bets company push down your throats and make sure they finally try something new!