Einsam_Delphin said:
Sure they do. They still have plenty of cash from DS/Wii, and I'll bet the 3DS is turning in some nice profits by now. Plus do we know for sure that they aren't making money off their Wii U's? Regardless, I'm sure they know it's important to establish a big install base for the long-term, as it means your games will sell more and third partys will be more inclined to put games on the system. |
No, they don't. I didn't imply that Nintendo doesn't have plenty of cash, what I'm implying is that it's not in their best interest to incur such a loss.
They were selling the 3DS for a profit at $250 so when they cut the price by $80 it resulted in a (relatively) small loss per unit. The WiiU was already selling at a loss shortly after launch. It was stated that after selling a game with the system (probably a 1st party game at that) it turned a profit. By the end of the year I wouldn't be surprised if the BOM was down enough that they were breaking even with each system sold - but a price drop is going to put them in the red again. So if they drop the deluxe down to $300 (a full $100 less than the PS4) with a strong holiday lineup, they'll be moving plenty of units and not fall as deeply into the red. Remember, we're talking about Nintendo here.
