disolitude said:
You don't realize other elements that are involved. For example, most apps use an advertising to offset the free to play model. There are a handful advertising technologies and ad exchanges out there and none of them support the Xbox. Microsoft has a problem with Xbox 360 as all advertising has to be sold through them using their custom technology. I guarantee you that it won't work like the on Xbox 1, as they will use the Windows 8 SDK to integrate with major players in the advertising world. Even windows 8 apps don't support as many advertising products as they should and Microsoft is working hard to correct that. Then we move on to video authentication. Adobe Primetime is the current leader for IPTV video authentication and ad insertion. They support 5 platforms right now... iOS, Android, Windows 8, HTML5 and Flash. If them make it seamless for Adobe to integrate their authentication technology, porting those streaming movie and sports apps will be a breeze. There has to be unification of products and services, at the cost of a few hoops devs will need to jump to reap the benefits later. Microsoft has been working on that for 3 years now... There is no other way to maximize the reach of their product. |
I'm not saying I don't understand the whole strategy, though thank you for the information on advertising and video.
What I am saying is that this doesn't fix the problem that indies are currently having with MS and developing for xb1.









