The video game market is always changing, but I'd say Nintendo has been the oddball since the Wii. The GC had a very conservative design, and the N64 was actually the powerhouse of its generation.
Most of this is because who Nintendo is up against. Back as recently as 2001 Nintendo had companies similar to them in the market, but since Sega cancelled the Dreamcast and went software only there are but two companies left to compete with Nintendo: Sony and Microsoft. Both are huge tech companies with very deep pockets and reputations for power.
It would be suicidal for Nintendo to play the console game like these companies play it. Nintendo simply can't afford to launch cutting-edge hardware at a loss because they're a toy manufacturer. Sega leaving the console business fundamentally changed the dynamics of the console business, and Nintendo has had to adjust to survive.
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