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VGKing said:

Activsion is much better than EA at marketing their games and turning them into cultural phenomena.
EA pretty much are just copycats.

EA's answer to Tony Hawk = Skate
Guitar Hero = Rockband
Call of Duty = Battelfield(they tried with Medal of Honor but it didn't take)

EA just has too many games to market while Activison focuses on a few select few.

Both publishers do a phenomenal job of incrementally updating franchises and eventually running them into the ground. EA at least tries to spread around a bit. Activision focuses on what can make them the most money and just hammers away at it until nothing is left and then they move on. They are like the aliens from Independence Day.

By the way, your CoD part is hilarious considering

a. Both Battlefield and Medal of Honor came before Call of Duty
b. Infinity Ward, the team that made Call of Duty, was comprised entirely of people from the team that made MoH: Allied Assault. The game that really put Medal of Honor on the map.