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gergroy said:

Well, if you want to be technical, both battlefield and medal of honor existed before call of duty.  Call of duty was actually activisions answer to medal of honor/ ea.  activision actually poached the medal of honor team from ea to do call of duty, you know them as infinity ward.  

also, ea has plenty of cultural phenomena games, fifa, madden, the sims, need for speed, etc.

Activision probably does do a better job of marketing their big games, but most of their games they just kind of throw out there.  I think EA has a more well rounded approach to marketing.  

So you see how the magic of Activision works huh? They know how to turn games into something HUGE.

Fifa = Sports Game. Yes, EA has done a good job with the license but its not comparable to what we're talking about. EA didn't invent soccer as far as I know.
The Sims = Not that big. It's actually a pretty niche franchise. According to VgChartz numbers, every since the original Sims, the franchise has gone downhill in terms of sales.
Need For Speed = Not that big. There are much bigger franchises than Need For Speed such as Gran Turismo or Forza.

EA is the one who just throws games out there. FUSE is a perfect example of that. The few original IP they have such as Dead Space they send out to die instead of growing them into massive IP. Mass Effect is another IP which has so much potential but is being mishandled by EA.

Battlefield thing is the biggest thing EA has going for it if you exclude FIFA and that's just their answer to Call of Duty. Pretty soon I expect them to do a Skylanders clone. Disney is already doing it, it's only a matter of time until EA trieds to enter this market.

So basically EA are copycats, not innovaters. That's my point. That's probably why I don't own any EA games. There's always something better out there.