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This is actually the second model that Sony has taken from MS.
The first was funding holiday retailer sales (which everyone argued with me was not the case. MS were indeed paying for holiday price drops) Sony came out with a statement saying "the people have spoken, and they don't want permanent pricedrops, but big temporary ones at holiday"
Meanwhile, they hadn't done that yet. No, they copied directly from what MS was doing.
I'm just happy they haven't copied any other policies.