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Truth be told its not the amount of consoles sold that matters its the amount of profit per console. When you go by that you need to add in total attach rate and subscription services. If you count by number of consoles you have.

1st. Wii

2nd PS3

3rd Xbox 360

Go by Attach rate.

1st. Xbox 360

2nd. Wii

3rd. PS3

Add in additional services such as Xbox Live and I'm actually not sure. Xbox Live alone accounts for over 2 bilion gross revenue per year. Much of that has been reinvested back into the Live service to build up the service and cloud computing (300,000 servers) services but still needs to be taken into consideration.

So 1st this gen profit wise I think is Nintendo with Microsoft second and Sony a distant 3rd.

Thoughts?