Short answer: Wii, PS3, XB360.
Long answer: Wii generated the most sales, generated the most profits, added the most new consumers, but then lost most of those new consumers, lost the most value as a company (check the NTDOY stock trends since 2008), and plateaued and dropped in sales faster than any other hardware generation winner.
The XB360 gained the most market share, probably generated the most in revenue although not in profits, added the most franchises and IPs to the XB platform relative to the original XB, and arguably placed MS in the best position heading into the 8th gen.
The PS3 lost the most market share, lost the most exclusive franchises (in all fairness, most franchises became multi-platform unless bought), generated the most losses, but still managed to produce the largest catalog of significant, new, exclusive IPs of the 7th gen and may well eventually end up selling the most units by the time the 8th gen is in full swing (yes, more than the Wii).
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