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sales2099 said:

Capitalism. profit. Just be lucky Sony didn't adopt it.

That's the point... PS4 is not loosing money for Sony even at $399... the analysts aready stated that Sony is going to little or no loss with PS4... even Patcher belive Sony will have profit at $399.

The BOM of PS4 is cheaper... the issue with MS is that they are having touble with APU that makes the cost way high them what is supposed to be the components used in Xbone.