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DietSoap said:

This isn't a question of altruism, they're both public corporations in it to ultimately take in from you more than they spend on you, and make a living for themselves from that.

 The question is which business model the consumer will reward. I'd say the one selling to the consumer for $100 less with better hardware to boot probably deserves it more, if I'm going to be brutally honest right now. Microsoft should really match or undercut them.

Yep that is my issue with not getting the console at launch. They have me sold on the launch window games and the amazing features, but I just can't wrap my head around paying $500 for inferior hardware and slapped on Kinect.