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sales2099 said:

The 599 wasn't consumer first at all. It was to shoehorn in Bluray. It paid off, but the gamble wasn't consumer friendly at all.

So a feature of a unit is not consumer friendly? I fail to see a point here about my argument.

You offer a price below cost to attract consumers, regardless of whether or not there was another incentive for you in the format war. 

Since bluray won, you don't have a case. Had bluray lost, you'd have a case.