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Otakumegane said:

They do this everywhere, not just Gamestop.

Nintendo gave Best Buy exclusive DL content and Gamestop Xenoblade and Fire Emblem art book. It ain't just Gamestop.

Yeah but the point is that they shouldn't be if they have a problem with GS's (or any other retailer's) business practices. It is in their best interest to not incentivise people to do business with a company that the publishers feel are taking away from their own business. I'm not saying this for Nintendo (since they don't seem to have a problem with the retail model) but rather for other companies who feel otherwise. If these companies prefer digital then they should incentivise digital. It's not a surprise that more people buy games from GS when GS have all these exclusive content that digital or other sources don't.