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once again that's just one way to see things... the most basic one I buy a game 60 I share it with 10 so it's 60/10 for the devs.....
like I said you and I don't know the specifics of the plan and the gold and other element that might have been at play to say it is how it would have worked/resulted....
I gave a couple ideas but I'm sure many more could exist I haven't thought off.....
advertising overlay, DLC discount for owners.... or limited access to extra content for borrowers, timed sharing (you can only play 45min a day).... extra reward points for the owners that can be spent on other stuff on XBL.... some of the XBL price is going back to devs....
the only element we have so far is you could share a game with 10 friends with gold accounts.... nothing more... that doesn't imply there is no downside to it or at least revenue source Ms thought of we haven't thought of....