BinaryDelt said:
That's a good point. Most people I know that have it, love it, including me. Push Remote Play Obvious, but a price cut to the Vita and its memory cards would only give a short term burst. The memory cards do need to drop for sure though. Getting the Vita an identity and marketing is what really needs to happen... Identity and Marketing Who is the target consumer for the Vita? This still needs to be defined. It has great games, it's great hardware, and it's a great companion to the PS4. Maybe they ride the PS4 wave and... Offer some PS4/Vita Bundles If you could get a PS4 with a bundled Vita and a year of PlayStation Plus for $599, would you do it? That's a pretty attractive price for a PS4, console quality (and actuality with remote play) on the go, and the instant game collection. |
I'm with you on those points.
1)PS4 Remote play is key and could serve as a huge selling point not just at launch but 5 years down the line. The only issue is the lack of an R2/L2. For many, especially those who play fps's, that might be a deal killer. The back touch panel simply does not suffice. I suggested it earlier in the year but people reacted as if I was crazy, they should release a cheap ($30) but sleak+comfortable gamepad attachment for the Vita with 2 additional triggers. PS3 streaming may is also important, having the majority of the PS3's cataloge available to stream at your will on a handheld is a huge thing! Another reason why we need an optional trigger attachment.
2) They need to start including internal memory (at least 12GB), with every system. This would be more effective than simply lowering the price of the cards. The truth is, If the system had a decent bit of internal memory, I wouldn't of cared how much the cards cost, even if in reality I would end up buying one down the road.
Even though 12GB sounds a lot, you'd end up buying a seperate memory card a few months later especially if you join PS+, so sony will still make money through selling memory, but consumers will see the system as a lot cheaper and the cards as non-essential. I'm sure I'm not the only one who felt totally abused by the prospect of paying £60 for 32GB of memory. Paying £20 for 4GB felt just as extortionate so I went for the highest capacity so I wouldn't regret it later. Either the cards are what put me off buying the system at launch.
3)They need to start advertising the Vita again this summer, this time for more specific demographics. I haven't seen a Vita advert since 2012, which is fair because they haven't had too many huge releases to really advertise, but they have enough titles lined up to make some great compilation ads (Rayman Legends, Jak HD, Soul Sacrifice, Muramasa, walking dead, Killzone). The fact that half of those games are multiplatform doesn't matter, if you market something as an exclusive that is generally how the public percieve it, It really does strengthen the brand just ask microsoft. I know from my siblings who thought COD was only coming to Xbox One.
Also there is plenty of room for the system to be popular amongst hipsters and Japandroids, instead of the generic COD/Fifa/AC market who only buy 3 games per year and are probably "above" owning a dedicated handheld. By visibly advertising to a more niche market, I think they could find their device sudenly becomes cool again. A game like Tearaway could be the poster boy of such a campaign. They need that clean, smart and simple advertisng that apple utilises, instead of ads that poorly misinteprets ideas of what teenagers think is cool.
4)Price cut late summer to coincide with Rayman, Killzone and build momentum for Tearaway in October, FFX HD and ps4 release presumably in november.
Not sure if any of the above would work, but I think its more reliable than trying what they did last christmas with AC:liberation, Need for Speed and COD: Declassified. It just hit me that those audiences are not looking beyond their Smart phones for gaming on the go.
