A lot of people need to realise that despite digital distribution systems like Steam being around for quite awhile, the technology is still classed as a new frontier, and as such, there are no clearly defined "rules" that consumers and developers happily agree with. Consumers see it as potential convenience with an incredibly worrying afterthought of developer lockdown/dictatorship and loss of consumer rights. Developers see it as a convenient and cheap medium to publish, but are scared to death at how easy it is to have their work so easily copied/pirated with such a method.
The only company that has come close to solving these problems would be Valve, but in order for this to happen, Steam needs to be an online-only medium. There is no offline-capable method of digital distribution that consumers/developers are comfortable with yet...
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