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@HappyDolphin, It's true of every single DD service I know of. Nintendo, Steam, Origin, etc all charge the same price as retail initially. It gets cheaper fast on those DD services because developers have better control over pricing but over all its the exact same price.

Developers have long promised "cheaper" games if we all went the DD route but as of yet, none of them want to lower prices.

On Steam even if you buy the retail disc, you are only buying a code to allow you to download the game. MS system was similar only it allowed for sharing and the resale of used games. It's likely that we will get DRM in the future from the big 3 but it will probably be more like Steam and not allow used games or sharing.