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Slimebeast said:

Then what's the purpose of such box? I honestly don't understand it.

... and that's the reason iTV/GoogleTV has not taken off.

It doesn't seem to have mass appeal yet. Not sure if its just how its being presented or cost barrier or simply not enough functionality to deem it necessary to most.

I love the idea, but haven't wanted to spend $100 to $200 to make it happen.

Having superb internet on my TV, capability to instantly access my entire Google Play library/netflix/any other digital library, search all of these plus DVR and cable channels all at once, etc, etc... nice features but for many people, most of these are already given to them by their other smart devices.

I my case I can do almost any of that with my WiiU. Maybe not as streamlined, but its easily done to the point I don't want to spend the $$ on another box. Others can do most with their PS3s and definitely upcoming consoles or in a lot of cases their DVD/Bluray/TV sets themselves.

Though I would buy a GoogleTV device if it was:

  1. A "nexus" device; i.e. a pure android OS system
  2. Could sync via NFC to my phone so I can instantly stream all media from anywhere in house (google "Google Q" device for audio examples)
  3. Less than $100. Hardware doesn't need to be powerful and doesn't require much storage if any, just solid OS. So it can be a fairly modest setup.