ebw on 20 June 2013
| BenVTrigger said: "And we thought it made sense to get some compensation for the use of those services. However, what became apparent to us after running it for a while, was that the impact that was having to users having to enter codes before they could get into the game, was too great.
"We have a gamer-first mentality – we don’t always get credit for it but we do. We looked at it, and said ‘we don’t want to put that barrier there for gamers to have to go through that process. We are going to take it away. We are going to get rid of it. We will go back to making great games and it will all work out.’"
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This is quite literally an EA-first, gamer-second mentality. Of course they don't get credit for it.
