I'm pretty sure MS have done bit of a research no matter the fanboys and journalists and realized how much it would hurt them, before they decided to pull the plug on DRM. (was that the right way to do it is up for debate though)
Besides, I'm not so sure publishers were too happy with that 10 people sharing stuff - while it does sound like great idea for consumers, it seems to me that those 10 people would be buying a lot less new games in total than with the current system.







