loy310 on 20 June 2013
I don't see MS taking a hit on the console for market share, the PS4 value and price advantage is too big for them to make that sacrifice.
I say they give up the DRM policy and that's it, they hold on $499 and just ride the storm out.
Xbox is establish enough for MS to lag behind on market share but still make a decent profit, like Nintendo. No panic price drop in 2014, they don't need to do that, all they had to do was drop DRM, millions sold right there.
If they drop they risk plunging Xbox into the red for most of the gen, and its not worth it.
They lose market share but remain relevant while breaking even on the console. Profit better than market share.
